Whenever it comes to replicas, the acceptability of the items goes down. In fact, people have somehow developed the mind-set that duplicates are always inferior to the originals. Hence replica designer handbags are available at lower prices and one should not expect quality items out of these lots.
This actually poses an opportunity for the major players in replica market. One can outweigh the competitors by delivering items which are cheaper than original branded ones but at the same time come with greater durability and long lasting appearance. This of course challenges a manufacturer in terms of the selling price that tends to go up, but a better management can even bring that down and help in keeping the cost under control too.
Consumer psyche must undergo a change
In fashion products, it’s all up to the consumer to like or reject a product. When they go for a replica product, they already know that had to compromise because of the high cost and so, they do not anymore ask for quality and other things that supposedly should accompany a new product. This psyche needs to be changed. The consumers have to be made aware that even among duplicate items; there lies a possibility of achieving better quality at limited price! And the manufacturers who are looking to make a difference by giving importance to quality are the ones that have to initialise the change.
It calls for some bit of extra deed on part of the manufacturers, or more specifically, the marketers. They have to share with the clients the possibility of a better product at limited cost, or may be a marginally high cost that does not really make a difference to the buyer. There would in fact be a large number of buyers who would be ready to pay the extra amount at the cost of an ensured bit of quality. Manufacturers are well known to have initiated the much needed quality consciousness among the probable clients.
How a manufacturer benefits from this
The sole aim of manufacturers is to run the business and for that, a sustainable profit is necessary. To make the profit sustainable and to keep it rolling over itself, one needs a band of loyal clients. The loyalty of a client to a particular brand comes out of quality and after sales services. Only in some cases does it result out of a robust brand name or an age long belief of other customers on it- and such a trend is quite unseen in the replica items market.
So here, one manufacturer is left with the only option to serve a consumer better, not changing her/his budget substantially, and making her/him feel that s/he is getting much more by spending that little bit of extra amount!
This, if done successfully, can result in a loyal band of sustained clients. They will search for a particular manufacturer whenever they go for buying a replica product because of the goodwill the brand would be able to create in the mind of the client, leaving a sustained impression.