Indian smartphone market is dominated by Chinese smartphones today. Since last one-year, Chinese manufacturers have more than tripled their market share. The increasing dominance of Chinese vendors is causing the increase in the average selling price of smartphone in India.
Effective Marketing, Offline Sales Strategy, better technology & desired features at competitive price etc. are few main causes behind the big success of these Chinese players.
Let us have a look at the Chinese companies who are making a mark in the Indian Smartphone Industry:
This China based company was established in 2002 & made its presence not only in India but also in other countries like Myanmar, Thailand, Middle East etc. Gionee entered the Indian market with a strong offline retail presence instead of the ‘only online trend’.
Gionee is incorporating a twinned focus on selfie-flash and larger battery as the key USP’s in its latest range of smartphones. With a wide range of smartphones at very reasonable price and increasing number of Gionee Customer service centres Contact Number; this company has started cropping up in the popularity chart.
This company was established in 2010 by Lei Jun and is one of the largest manufacturers of Smartphone in India. Xiaomi’s high-quality products built with pioneering technology has brought revolution in the mid-range mobile sector. They also have around 100 service centres in 23 states of India.
The largest selling models of Xiomi are Redmi Note 2, Redmi Note Prime, Mi 4i, Mi 5, Mi Note Pro. Within a very short time period, Xiaomi has established itself as one of the leading smartphone manufacturers.
Oppo found extreme success in Indian market with their beautifully designed slim phones loaded with features & powerful camera. Though it is an expensive brand still managed to gain popularity among the population.
Their strategy is to provide league of slimmest Smartphones with the best quality selfie camera without compromising on the price. To cater the after sales service they have opened service stations almost in every state of the country.
One of the leading global smartphone brands from China, established in 2009, Vivo entered the Indian Market during 2014. Within this short time, Vivo has already made its presence in over 300 cities in 22 states through 10,000 retailers and 200+ service centres.
With a strong focus on Hi-Fi Music, high-resolution rear & selfie camera Vivo is growing in the Indian market at a rapid rate.
It is one of the major brands in India as well as in domestic market of China. Formerly known as China Wireless Technologies Limited, Coolpad got its brand name in 2013. This company has been in the wireless communications industry for over 20 years and has evolved to prepare premier smartphones.
This company entered the Indian market with some brilliant strategies. They launched high-quality smartphones at a very competitive price and went on to open 400+ Coolpad service centres all over the country. With a wide range of smartphones, Coolpad is widely accepted in the Indian Market.